The CASSOC Symposium for Growth and Success
The Symposium is now finished and registrations are closed
Access to recordings and resources are now available in the private area of this website
For access to recordings and resources, login here and use the Symposium Resources menu
If you are a registrant and are having difficulty with access or
if you are an executive of a member organization of CASSOC or COSCA and would like access
then contact info@scotscanada.ca with your request including name, organization and position.
Note : Access is free for all members of CASSOC, there's a small per organization fee for members of COSCA
Four sessions were held on the following topic areas (click each for the session's summary)
Member Connections, Saturday, October 28, 2023, 4 pm ET
We all want to succeed! So, how do we grow our memberships? What is the key to retaining members? And how do we effectively engage our members? What role does communication play, whether it’s in person, by email, social media or virtually? Marketing and public relations is another key component of growth, retention and engagement. And we can’t forget the importance of social interactions with our members.
Volunteers and Events, Sunday, November 19, 2023, 4 pm ET
We all have enough volunteers, right? Wrong! This was identified by our survey respondents as one of our biggest concerns. How do we recruit, on-board and manage our volunteers? How do we avoid volunteer burn out? How do we encourage our members to host Clan and Society tents at Highland Games and Society events and encourage our members to attend? Do Commissioners/Conveners/tent hosts have a guide to ensure they are successful?
Heritage and Genealogy, Saturday, December 16, 2023, 4 pm ET
Genealogy and DNA are two strong drivers that inspire people to join our organizations. Has using genealogy and DNA increased membership? Do you have a robust heritage and history knowledge centre that is available to your members? Do you have merchandise that allows your members to celebrate and promote their history and heritage? What strategies work?
Sustainability and Governance, Saturday, January 20, 2024, 4 pm ET
When we retire from positions of leadership, we want to leave our organization better than the day we stepped forward. How do we do this? By focusing on succession planning; identifying barriers to success for our organization; using technology for efficiencies and communications; and creating a robust system for payments processing. Another important discussion point is governance. Do you have the optimal structure, policies, procedures and practices in place? Lastly has a long-term funding strategy been worked out?